Please note: the following information is a short compilation from the most important German-speaking Trade Media.
Short Overview – German-speaking Markets
- Since December 15 Germany is in Lockdown. Outbound travel is still possible and allowed.
- The Lockdown is now extended until February 14
- Vaccinations in Germany started on December 27, first in elderly homes and hospitals.
- The second vaccine has been approved in Germany, a third one will soon follow for people under 65.
- However, German states are complaining about a shortage of vaccination doses
Short Overview situation in Germany
⇒ After the COVID-19 numbers are increasing in the last weeks some new measures and rules have been implemented.
- travel to risk areas and countries should be avoided
- cinemas, theatres, opera houses are closed
- events are not permitted
- club and group sports are prohibited, gyms are closed (individual sport is allowed)
- restaurants and bars are closed
- retails stores are closed except stores for the daily usage
- there is a ban on accommodation within Germany
- Schools are closed – virtual schooling
Current relevant topics within the tourism industry
- Mediterranean countries tinker with their business models. The Spanish industry association Exceltur suspects that car destinations and vacation homes will be in demand this year. In France, domestic tourism is expected to dampen the misery. Greece wants to focus more on sustainability in the future, while Italy is pushing digitalization in the hotel industry. Portugal is hoping for inexpensive rapid tests and Turkey is relying on its hygiene concept from last year. (Handelblatt)
- Alltours pays Corona promotion bonus: Alltours supports the stationary travel agencies with an additional commission. In the booking period until March 31, the agencies receive one percent on top of the commission-relevant turnover. The promotion applies to departures in the current winter season and in the coming summer. In addition, the modified rebooking and cancellation conditions now also apply to existing bookings from September 17, 2020. Guests can cancel free of charge up to 14 days before departure and rebook free of charge up to seven days before departure. (TRVL Counter)
- Ergo expands Corona insurance: Ergo Reiseversicherung is expanding the scope of coverage of its Covid-19 supplementary tariff as of February 6. In the future, all lines of the main insurance will include protection in the event of a travel warning issued by the German Foreign Office due to Covid-19. Quarantine is now also covered. Accommodation costs incurred are reimbursed up to a thousand euros. The insurance also takes effect if, for example, the airline refuses transportation or border officials at the destination refuse entry. The premiums have been adjusted accordingly and are now 13 euros with or 15 euros without an excess, regardless of age. (TRVL Counter)
- Germany stops entry from mutation areas. A wide-ranging travel ban has been in effect since Saturday for countries where particularly contagious variants of the coronavirus have spread widely. A ban on airline, rail, bus and ship travel is in effect until Feb. 17. Those countries are UK, South Africa, Brazil, Portugal, Ireland, Lesotho and Estwani. The ban does not apply to German citizens. (Reise vor9)
- FTI calculates for the summer with many unknown factors. The Munich-based tour operator is offering its complete program for the summer. CEO Ralph Schiller now hopes that as many packages as possible can actually be sold. The tour operator is even launching its own flights again this year. Above all, the prospects for destinations such as Egypt, Turkey and the Emirates are crucial for the company. (Reise vor9)
- Strategy for new start in Germany tourism: This week, a federal state working group is discussing a nationwide opening strategy. The German Tourism Association (DTV) has presented a strategy paper for a new start in German tourism and asked the working group to include it in its deliberations. The DTV proposal is based on a three-level traffic light that describes specific measures for safe travel below a nationwide seven-day incidence of 50 new infections per 100,000 population. At the green level, with an incidence up to a maximum of 35, tourism should be possible in all areas, subject to strict rules. In the yellow level above an incidence of 35, specific requirements are envisaged. (TRVL Counter)
Current relevant topics within the aviation industry
- Ryanair expects losses of one billion (Reise vor9)
- Thomas Cook Aviation Balearics gives up restart (Reise vor9)
- Federal and state governments agree on airport subsidies. The finance ministers of the federal states have agreed to a proposal by the federal government for Corona aid amounting to one billion euros. According to the news agency “DPA”, 14 out of 16 states voted in favor of financing by the federal government and the states in equal shares. Now Federal Finance Minister Olaf Scholz still has to approve the federal government’s share of 500 million euros. (Reise vor9)
- Because passenger numbers are too low, BER closes Terminal 5 on Feb. 23 (TRVL Counter)
Current relevant studies within the tourism industry
- Travelling is one of the things that Germans are missing the most, ZDF political barometer.
- travel is one of the top three things Germans miss most in the lockdown. Nevertheless, the vast majority think the restrictions are right or would even like to see them tightened.
- Which restrictions bother people most in the lockdown
- 63 percent cite a lack of contact with friends and family
- 14 percent are bothered by the restrictions and bans on sports and culture
- 9 percent miss the freedom to travel the most. Vacations are thus mentioned more frequently than restaurants with eight percent and shopping with only three percent.
- How much do Germans feel affected by the current situation?
- 50 percent of German citizens consider the current situation surrounding the Corona crisis to be a very strong or strong burden.
- 42 percent say “not so strongly”
- 8 percent do not feel affected by it at all.
- Financially, most Germans feel only minor negative consequences due to Corona.During the pandemic, the age groups between 18 and 34 years old represent 45% of trips sold
- For many families, mandatory vaccination for travel would be okay, Reise vor9
- 2020 Travel Trends Report, eDreams ODIGEO (April – December 2020)
- The next graphs show the travel intention of our users from April to December 2020 (“Searches”) and the actual trips they bought (“Bookings)
- Although fewer trips were taken in 2020, we see an increase in the length of stay showing longer trips were taken.
- Throughout the pandemic, we saw how booking windows got shorter as travelers waited to hear official indications to know whether they would be able to travel.
- During the pandemic, the age groups between 18 and 34 years old represent 45% of trips sold
- The following charts show how each market reacted to the different events by looking at the number of searches.
- We see both negative and positive trends. During lockdown periods with many restrictions it shows a big drop in activity as opposed to summer and Christmas planning which had a spike in searches, sometimes despite restrictions, showing the willingness of users to travel and especially during holiday periods.
- Taking into account the user reaction to events and the shorter booking window, the promotion for 2020 by season should be
- Mid-February – March: Easter holiday promotion
- April – May: Early summer promotion
- June – Mid-July: Summer promotion
- September – October: Autumn promotion
- November – Mid-December: Christmas promotion