Double-digit growth in foreign overnight stays, steadily rising arrivals from Germany and innovative hotel and experience highlights confirm the Nordic country as a top travel destination. With historic reopenings and modern oases of relaxation, Estonia offers an impressive combination of tradition and contemporary innovation.
The year 2023 paints a bright picture for Estonia’s tourism industry. In the first six months, Estonian accommodation registered over 2.8 million overnight stays by tourists. The remarkable 31% increase in foreign overnight stays compared to 2022, as well as the 27% increase in foreign arrivals, reinforce this positive trend. And although the arrival figures are even lower than in 2019, a clear and continuous upward trend is unmistakable.
Germany is increasingly discovering Estonia’s charms. The 11,221 year-on-year arrivals in sun-drenched June testify to a growing interest from Germany in Estonia’s Nordic charm. The impressive increase of 27% in arrivals and 63% in overnight stays, both year-on-year, reinforces the trend: Estonia is winning the hearts of German travelers.
New hotel highlights set innovative accents
Tallinn has a new gem: the Nunne Boutique Hotel, opening in summer 2023. With 75 exclusive rooms and an exquisite restaurant, it is located in the heart of Tallinn’s historic Nunne district. Medieval times and modern luxury merge within the historic walls of the Old Town. The Nunne Boutique Hotel appeals to both business and leisure travelers, offering a special experience that combines comfort, quality and uniqueness.
Another highlight is the newly renovated Dunten Hotel in Tallinn’s Tondi district. A few minutes’ drive from the vibrant city center, this elegant self-service hotel offers business and leisure travelers the perfect base for exploration. The rooms exude warmth and modernity. Also noteworthy are the cozy seating areas that invite guests to relax and linger. A place where modern simplicity meets luxury.
Last but not least, Oru Hub Hotel presents itself with a revolutionary concept, part of the prestigious Accor Handwritten Collection since June 2023. A design hotel with 55 uniquely designed rooms that masterfully combines work, leisure and culinary delights. The coworking area on the 1st floor is ideal for productive hours. After work, the cozy living room, a wide selection of books and board games, or a trip to the hotel’s own bistro beckon. Thanks to its location, it is only a short walk to the beautiful Kadriorg Park and Pirita beach promenade.
New experiences in Estonia: from historic charm to modern relaxation
With an impressive history dating back to 1272, Põltsamaa Fortress will once again open its doors to visitors in the summer of 2023. Once the residence of Livonian King Magnus and later transformed into a magnificent rococo palace, the fortress endures as a symbol of Estonia’s resilience and culture. Although fire disasters struck the castle and church in 1941, the church was lovingly restored in 1952. Now, with the reopening, guests can explore the castle tower, monastery and gate building, and experience an impressive exhibition on the castle’s history. The breathtaking view of the city from the observation deck and the crafts on offer in the castle courtyard complete the historical experience.
In Haapsalu, surrounded by picturesque nature of sea and forest, Fra Mare Thalasso Spa Healing Yoga House, opened in early 2023, welcomes guests to a holistic experience. In addition to yoga, the house offers healthy nutrition and healing procedures. The large hall can be used for various occasions, from yoga classes to themed lectures. Experience healing yoga or immerse yourself in a Kundalini yoga weekend package or a yoga therapy and Ayurveda package. An oasis of relaxation and well-being.
After a renovation in 2022, the Niguliste Church, built in the 13th century, will reopen in March 2023. The museum housed in the church is a unique testimony of ecclesiastical art in its historical context. It contains not only medieval tombstones and altars, but also the famous painting “Danse Macabre” by Bernt Notke. A new glass elevator provides a 360-degree view of the Old Town, allowing visitors to experience Tallinn’s beauty in all its glory.
More information and inspiration about new products in Estonia can be found here: https://www.visitestonia.com/en/newtourismobjects2023
Funded by the European Union.