Karin is a creative executive with over 25 years of work experience in branded content strategy and multi-channel communications. She loves to use this experience to apply multi-layered marketing and communications tools to promote her clients, including broadcast, digital and social, experiential, e-commerce and retail.
She began her marketing career in 1997 in marketing and operations at Walt Disney World Co. in Florida, USA. She has since worked in senior management positions for several tourism organisations, including the Brazilian Tourism Board (Embratur), as its CEO for the German-speaking markets, Benelux, Nordic countries, and Russia.
In 2008 she joined the team of one of the top 5 agencies for PR and tourism marketing in Germany. In her position as Key Accounts Director, she has worked as a special market strategist for a wide list of renowned partners from the tourism, export/import, beverage and aviation sectors, not only in Germany, but in various markets worldwide. She took care of various clients such as LATAM Airlines (in more than 12 international markets), Santa Catarina, Apex Brasil (projects such as Wines from Brasil and CEBIT), Amazonas, Bahia, Uruguay and other Latin as well as European clients, continuing with projects also for Embratur.
Full of new ideas – for example pushing the topic of international wine in Germany – she decided that she needed a new challenge and therefore founded the agency fame together with her partner and friend Isabell in 2013.
Karin’s personal hobbies include fine wines, good food, good music, dogs, sun and beach, windsurfing, travelling the world, making friends and finding new projects.
Soul of the world, Karin has already travelled to more than 40 countries and speaks 7 languages: you can communicate with her in Portuguese, Spanish, English, German, Italian and Dutch.