Helping you set up your perfect promotional strategy is our specialty. We offer assistance with both short-term projects and long-term campaigns in the fields of marketing, public relations, digital campaigns, sales support and all types of events.

All about Fame

You can never be famous enough!
Fame creative lab is a boutique marketing, PR, digital, sales and events agency with a focus on tourism, consumer goods and lifestyle.
Sustainable fame is what we aim to deliver to our clients.
Are you in need of a little fame? Let us know how we can help, and we’ll get back to you with a tailor-made solution!

Our positioning

We don’t aim to reinvent the wheel. We just want to see it run beautifully, smoothly, efficiently — not to mention pleasantly.
 We have a burning passion for people’s behavior and all that is new, great and prone to fame. We are very eager to go beyond and partner with you on other projects and fields falling into these categories.

At fame creative lab, we are strong believers in everything that calls for action: the success of brand partnerships, guerrilla marketing,  digital campaigns and social media activities. Moreover, though we do believe in classic marketing tools like familiarization or field trips, trainings and presentations.

We strive to maximize our clients’ budgets by developing integrated campaigns that make the most of the marketing mix.

Travel. Style. Savour. Love. Life!



We dedicate our time to each of our clients and projects so as to offer a tailor-made service based on customers’ individual needs.


We are here for our clients and aim to cultivate long-term working relationships. This enables us to actually get to know their products, identify with them and, most importantly, represent them in the best possible way.


In addition to the classic marketing tools, we are always on the lookout for inspiration in different industry sectors and trends, offering integrated communication concepts based on the entire marketing mix.


We are living proof that you do not have to choose between professionalism and creativity.


We grew up with the new types of media, so understanding their ins and outs is part of our daily life. We take advantage of the countless possibilities they offer and include them in all our campaign concepts.

Our scope of services

We believe it is not only difficult, but also ineffective to consider the various components of marketing separately. To the contrary, in our experience, the different components are supposed to complement and work alongside one another. That is the only way to achieve maximum results.

    • Research solutions
    • Brand definition and positioning
    • Competitive intelligence, market analysis and benchmarking
    • Trend scouting
    • Focus group interviews and data analysis
    • Developing effective strategic action plans to achieve defined goals
    • Creating and distributing press releases and informational kits
    • Organizing press trips
    • Product launches
    • Editorial visits
    • Interviews
    • Media relations with an exclusive database
    • Talent management
    • Personality PR
    • Trade relations among targeted networking circles
    • Trade education
    • Relationship management
    • Joint marketing campaigns with industry partners
    • Organizing familiarization trips
    • Creating and producing information, training and sales collateral in local languages
    • Planning and organizing training and sales activities
    • Organizing sales calls and trade missions
    • Creating newsletters and other informational pieces and distributing them among an exclusive database
    • Organizing and promoting all manner of events, from small meetings to promotional campaigns to planning and organizing trade fair presences
    • Hosted buyers programs
    • Workshops, business exchanges and road shows
      Press conferences
    • Media planning and buying (print, out of home, online, TV, radio)
    • Below the line: cross-brand campaigns, promotions and guerrilla marketing campaigns
    • Social media marketing packages
    • Creating and producing promotional materials for end consumers
    • Social media marketing
    • Influencer relations
    • Online marketing
    • Content creation and corporate blogs

Hall of Fame

We do not limit ourselves to just one area of expertise; we offer the full range of services in one place, without losing the overall perspective.

Have a glimpse on our trending #FamousPartners!

References and partners

Have a look at our complete Hall of Fame and all the partners and segments our team has had the pleasure to work with.

Our references

Our partners


People and nature: Peru’s tourism cornerstone 2560 1707 fame creative lab

People and nature: Peru’s tourism cornerstone

On the occasion of World Tourism Day on September 27, Peru presents itself as a sustainable travel destination that focuses on cultural and social values. September 27 is once again World Tourism Day. The aim of this day is to promote awareness of the social, cultural, political and economic value of tourism and to put sustainable tourism projects in the spotlight. As a destination where nature and people have a special place, Peru has a particularly large number of tourism projects that deserve special attention on World Tourism Day. The small village of Lamay is located in the heart of…

Tracing Malaysia’s past: historical sites that breathe history 2560 1703 fame creative lab

Tracing Malaysia’s past: historical sites that breathe history

Malaysia, a country of breathtaking natural beauty and diversity, is also rich in cultural heritage and historical sites. Spanning from colonial times to Malaysian independence in 1963, these sites tell stories of former rulers, grand visions and cultural richness. Traveling in the footsteps of Malaysia’s historic sites allows visitors to look deep into the soul of the country. These sites are living witnesses to the history of the Southeast Asian country on its way to independence, and today symbolize the unity and harmonious coexistence of different cultures and ethnic groups. Culture enthusiasts start their journey across Peninsular Malaysia on one…

Wild Estonia: an expedition through breathtaking national parks and reserves 2000 1335 fame creative lab

Wild Estonia: an expedition through breathtaking national parks and reserves

From the bird paradise of Matsalu National Park to the mystical Alutaguse, each national park offers a unique combination of breathtaking nature, rare wildlife and unforgettable adventures. From migratory birds and seals to flying squirrels and brown bears – the six impressive national parks and protected areas that cover almost a fifth of Estonia’s territory are a paradise for wildlife. These natural oases are impressive not only for their biodiversity, but also for their varied vegetation. For nature lovers, hikers as well as professional and amateur ornithologists, Estonia’s national parks and protected areas offer a diverse experience. Six natural jewels…

Peru triumphs at the World Travel Awards 2023 2560 1707 fame creative lab

Peru triumphs at the World Travel Awards 2023

Four prestigious awards underscore Peru’s leading position as a destination in South America. Peru continues to build on its impressive tourism track record by picking up four prestigious awards at the 2023 World Travel Awards, also known as the “Oscars of Tourism.” These awards reinforce Peru’s excellent positioning as a destination and honor its global importance in the tourism industry. This year, Peru secured four of the prestigious awards at the South American level: “South America’s Leading Culinary Destination,” “South America’s Leading Cultural Destination,” and “South America’s Leading Destination.” To top it off, the sanctuary of Machu Picchu was also…

Back to nature 2560 1920 fame creative lab

Back to nature

Whether Andes, rainforest or Pacific coast – special accommodations throughout Peru promise a unique travel experience in harmony with nature. A castle on Lake Titicaca, a floating hotel on the Amazon or glamping against the backdrop of the Andes – unusual accommodations with a sustainable concept make it possible to experience Peru’s unique landscapes with all your senses. Cusco, the cradle of the Inca empire Cusco in southern Peru is a must-see on any trip through Peru. In addition to the world-famous Inca citadel of Machupicchu, countless other fascinating relics of the Inca culture can be found here. The sacred…

#ReconnectinRAA campaign: Cora Cora Maldives is “Champion of Sustainability and Cultural Preservation in the Maldives” 2560 1707 fame creative lab

#ReconnectinRAA campaign: Cora Cora Maldives is “Champion of Sustainability and Cultural Preservation in the Maldives”

As part of the #ReconnectinRAA challenge, the general manager and of Human Resources at Cora Cora Maldives Resort covered over 200 kilometers on a SUP board to connect the entire Raa Atoll in an innovative way. Since March, Cora Cora Maldives Resort has been searching for the ultimate Future Fighter as part of its global sustainability campaign, “The Zen Adventure of a Lifetime.” Participating in the seven-month challenge, which is designed to promote sustainable practices and more environmentally conscious thinking, has already attracted more than 200 potential Future Fighters from around the world. Justin Swart, the resort’s general manager, is also…

Estonia’s 2023 Mid-Year Review: A destination on the rise 2560 1920 fame creative lab

Estonia’s 2023 Mid-Year Review: A destination on the rise

Double-digit growth in foreign overnight stays, steadily rising arrivals from Germany and innovative hotel and experience highlights confirm the Nordic country as a top travel destination. With historic reopenings and modern oases of relaxation, Estonia offers an impressive combination of tradition and contemporary innovation. The year 2023 paints a bright picture for Estonia’s tourism industry. In the first six months, Estonian accommodation registered over 2.8 million overnight stays by tourists. The remarkable 31% increase in foreign overnight stays compared to 2022, as well as the 27% increase in foreign arrivals, reinforce this positive trend. And although the arrival figures are…

The heart of northern Peru shines again: Kuélap Fortress reopens for the world after restoration 2560 1438 fame creative lab

The heart of northern Peru shines again: Kuélap Fortress reopens for the world after restoration

After extensive restoration work, the impressive Kuélap Fortress, often referred to as the ‘Machupicchu of the North’, is once again opening its doors to visitors. This architectural masterpiece of the Chachapoyas culture in the Amazon region of Peru is once again ready to reveal its secrets and breathtaking views. The centerpiece of northern Peru, the Kuélap Fortress, sits majestically in the heart of the Amazon region, illustrating the breathtaking beauty and historical significance of this part of the country. After intensive restoration work that lasted more than a year, this archaeological masterpiece of the ancient mist warriors is now reopening…

On the road to success 2560 1590 fame creative lab

On the road to success

Already four months before the end of the year, Cora Cora Maldives Resort in Raa Atoll reports a significant increase in overnight stays by guests from Germany, Austria and Switzerland compared to the previous year. Since opening in October 2021, Cora Cora Maldives Resort has successfully established itself in the German-speaking market. The fresh and colorful concept of the relaxed-luxurious 5-star hotel around the motto “It’s freedom time – time for freedom” is well received by travelers. Above all with fastidious Germany, Austria and Switzerland, the hotel is enjoying growing popularity. A look at the figures can only confirm this…

Estonia’s summer and autumn calendar 2023: A multi-faceted feast for all the senses 1920 1280 fame creative lab

Estonia’s summer and autumn calendar 2023: A multi-faceted feast for all the senses

The Nordic jewel in all its glory: Estonia’s enticing calendar of events for summer and autumn unfolds a colorful round of art, culture, film, music and sports, promising unforgettable experiences and offering deep insights into the unique Estonian culture. Charming Estonia beckons with a diverse calendar of events in the coming months. Locals and visitors can look forward to a colorful potpourri of art, culture, film, music, culinary delights and sports. Among this year’s cultural highlights are the Kuressaare Sea Days on August 4-5, a traditional festival that brings the historic maritime capital of Saaremaa Island to life. With a…

The magic of Navarre: four legendary routes that will enchant 2560 1708 fame creative lab

The magic of Navarre: four legendary routes that will enchant

The northern Spanish region of Navarre holds breathtaking landscapes. Here stories and legends full of magic emerge. Four thematic routes now bring them to life. Navarre’s picturesque landscapes seem to have been created almost by almost by magic. No wonder, because this fascinating region holds a multitude of mythological creatures and stories in which magic plays a central role. “La Cueva de la Mora” in Fitero – A magical love story In La Ribera there is a magical place, which already fascinated the Spanish poet Gustavo Adolfo Bécquer in his spell: Fitero, known for its Cistercian monastery and its thermal…

Estonia’s islands: 2222 untouched paradises unfold their secrets 1920 1279 fame creative lab

Estonia’s islands: 2222 untouched paradises unfold their secrets

Estonia, the Nordic country of 2222 islands, invites explorers to explore the unexplored wonders of its islands. The Estonian tourist board, Visit Estonia, presents the hidden treasures and rich experiences of these enchanting landscapes.  Estonia’s archipelago is a unique web of moving stories, breathtaking natural landscapes and an amazing diversity of animal and plant species. In total, Estonia is home to 2222 islands, each with its own distinctive history and rich array of discoveries and activities. Saaremaa, Estonia’s largest island, is famous for its idyllic villages that enchant with traditional architecture and craftsmanship. A trip there reveals impressive medieval stone…

Michelin Guide celebrates Estonian culinary arts: Excellent restaurants revealed 2000 1125 fame creative lab

Michelin Guide celebrates Estonian culinary arts: Excellent restaurants revealed

For the second year in a row, the Michelin Guide turns its attention to the Nordic jewel that is Estonia. The country’s top restaurants are setting new standards with their outstanding quality, commitment to sustainability, and unparalleled creativity.  The latest edition of the Michelin Guide has once again put the spotlight on Estonia’s culinary scene. In its second round of recognition of Estonian restaurants, the guide, renowned for its rigorous ratings and ability to set culinary trends, once again sets the tone. Estonian cuisine, shaped by a deep-rooted tradition and the country’s abundance of clean natural resources, has gained international…

Market Update – February 2, 2023 2560 1280 fame creative lab

Market Update – February 2, 2023

FAME CREATIVE LAB GOES ITB BERLIN 2023 Are you still looking for support on the German-speaking market for your product or destination? Then we invite you to make a first appointment with us at the ITB 2023 to get to know us! You can easily do this online via the following link. We are looking forward to meeting you! MAKE APPOINTMENT NOW   Please note: the following information has been compiled from the most important German-speaking Trade Media.   Current major topics within the tourism industry in the DACH region Positive trend reversal in business travel: Business travel is coming…

How to be famous

Would you also like to become #famous in your field of expertise? Can we help you in any way? Can we support your ideas?
Please get in touch with us—by mail, by telephone or even personally over a coffee or a glass of great wine.

fame creative lab
Burgstrasse, 27 • 60316 • Frankfurt • Germany

Tel.: +49 69 24 75 61 84 • E-Mail:

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