Market Update – November 3 2022

Market Update – November 3 2022

Market Update – November 3 2022 820 312 fame creative lab

Please note: the following information has been compiled from the most important German-speaking Trade Media.

Current major topics within the tourism industry in the DACH region

  • Winter bookings lag behind: bookings in September were characterized by exceptionally strong short-term business for the fall months. According to figures from market researchers Travel Data + Analytics, departures in October accounted for almost a third of monthly sales. Winter continued to lag well behind 2019 levels at 30 percent. The 2022 summer season was able to improve once again with strong demand for fall vacations in the past booking month of September. This is even more remarkable because a special effect came into play in September 2019: At that time, the insolvency of Thomas Cook had generated a particularly strong last-minute volume, because many people had to re-book their planned vacation trips. Cumulatively, this year’s summer sales were only three percent below the 2019 summer season, which is used as a reference to the pre-Corona level. The summer balance thus improved by a further two percentage points. Tour operator travel, excluding cruises, is even already in the black at the current booking level. October, when most German states have their autumn vacations, is the second travel month with a positive sales balance (+4%) in this year’s summer season after August. The overall demand still remained stable in the past booking month, but the Thomas Cook effect is clearly evident in the last week of September and the first week of October, with new booking sales failing to keep pace with 2019 levels, according to TDA data. Read on
  • Ferienmesse St Gallen (CH) does not take place in its regular format due to a lack of exhibitor bookings: The three-day trade fair from 20 – 22 January 2023 will now not be held in its planned form as a singular event. The target figure for pre-registrations of around 200 exhibiting travel companies could not be reached by October 2022. This means that the diversity of travel and tourism offers desired for an attractive trade fair cannot be guaranteed, according to a statement from the St. Gallen Holiday Fair. Read on
  • Interhome implements filter function for workation accommodation: A new filter function on the Website of the vacation home provider allows to search for accommodation that is suitable for workation. Currently 500 properties mainly in Europe are available, with a rising tendency. Read on
  • Germany holds record in Nation Brands Index: For the sixth time in a row, Germany has taken the top position in the Nation Brands Index ranking. This year, Germany relegates Japan and Canada to second and third place. In this year’s country brand ranking Nation Brands Index (NBI) of the French market research company Ipsos and the British political consultant Simon Anholt, Germany takes the top position for the sixth time in a row and for the eighth time overall since 2008 in a comparison of 60 countries. Germany thus holds a record: no other country has reached the top position as often since the NBI was first surveyed in 2008. This year, Germany relegates Japan and Canada to second and third place. Read on
  • Consumer sentiment is facing trend reversal: After several record lows in a row, consumer sentiment in Germany has stabilized somewhat. The Nuremberg-based consumer research company GfK forecasts a slight increase in the consumer climate of 0.9 points to minus 41.9 points in November. Before the start of the Corona pandemic, this figure was comparatively constant at plus 10 points. Read on

Current topics within the transportation industry in Germany & Europe           

  • German government confirms 49-Euro ticket: The successor of the 9 Euro ticket will cover the regional and urban traffic networks
  • Lufthansa enables passengers to offset CO2 emissions on board: Lufthansa now also offers its passengers the opportunity to offset their personal CO₂ emissions directly on board. The free offer can be used on all Lufthansa flights worldwide with Internet connectivity. Passengers can either use their mobile device for this purpose or the onboard entertainment system. Read on
  • Salary increase for Lufthansa Stewards and Stewardesses: The increase will take place in two stages next year, with 250 euros more in basic pay on January 1 and 2.5 percent more in basic pay on July 1. The new collective pay agreement will run until at least December 31, 2023. Read on

Destination news                                                                       

  • Fort Myers reopens after having been hit by hurricane
  • Fiji E-Learning: Tourism Fiji has launched a new online training program: the „Fiji Matai Specialist Program“. In the online training, travel sellers can reach different levels. There’s also something to be won.
  • Croatia will be partner county of b2c travel fair Free 2023
  • High energy costs increase prices for skiing holiday in Germany and Austria by around 10%

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