Please note: the following information is a short compilation from the most important German-speaking Trade Media.
Short Overview – German-speaking Markets
The COVID-19 quarantine measures are being further untightened in all German states. All federal states are responsible for their own implementation. They have also released the strict regulations towards (however always observing the sanitary and distancing recommendations):
- After the COVID-19 numbers are increasing in the last weeks some new measures and rules have been implemented
- All federal states are forced to implement their own measures and rules in compliance with the overall limit of 50 infections per 100,000 inhabitants on 7 days
- increasing use of rapid tests
- travel to risk areas and countries should be avoided
· Opening of cinemas, theatres, opera houses
· Permission of events (depending on state for up to 500 people) with social distancing rules
· Permission of contact sports inside as well as outside
· Opening of indoor playgrounds, houses in zoological gardens, escape rooms
· Schools have opened with regular classes after the summer holidays however some states already introduced the compulsory use of masks
Current relevant topics within the tourism industry
- Stuttgart fair cancels CMT in January. The world’s largest public fair for tourism, “Caravaning, Motor, Tourism”, is cancelled. Messe Stuttgart has cancelled the exhibition planned from 23 to 31 January because of the Corona pandemic. There are considerations to make up for the travel fair at a later date. (Reise vor9)
- Worldwide only about 20 cruise ships in service again. The restart of the cruise is dragging on: According to the specialist portal “Cruisetricks”, only 22 ships are currently sailing the world’s oceans, with three more starting in November, including two from Aida. Most of the ships are in Europe, with a few also operating in Asia. In the USA, an official cruise ban will remain in force until the end of October. (Cruisetricks)
- Sentiment in German travel sales even worse. In view of rising corona figures, travel warnings and calls to refrain from unnecessary travel, travel sales are looking pessimistically into the future. Despite autumn vacation time the tendency among the travel agencies is also in October at the ground, shows the tourism selling climate index of the management consultation Dr. Fried & partner. (Reise vor9)
Current relevant topics within the aviation industry
- German airline makes billion euro loss in third quarter. The slump in air traffic during the Corona crisis also caused Lufthansa to lose billions of euros in the summer. Despite the expansion of flight services in July and August, the adjusted loss before interest and taxes in the third quarter amounted to 1.26 billion euros, as the group, which was rescued from the state during the crisis, surprisingly announced in Frankfurt on Tuesday. In the second quarter, however, the loss had still amounted to EUR 1.7 billion. (Stuttgarter Nachrichten)
- Finnair cuts 700 jobs due to corona crisis
- US study sees hardly any risk of infection in airplanes. The risk of Covid-19 spreading is virtually non-existent, according to a study by the US Department of Defense. For more than half a year, scientists examined the air currents on board commercial aircraft of United Airlines. (Reise vor9)
Current relevant studys
- Austria is the most popular foreign destination for Germans, study by Yougov: The corona crisis is upsetting the ranking of favorite destinations. An evaluation by Yougov reflects the attitudes of German consumers over the past four weeks. Domestic travel destinations are at the top of the list. Among the foreign destinations, Austria is followed by Italy, Denmark, the Netherlands and Portugal by a small margin. Less popular are Spain, France and Great Britain.
- Amadeus study on digital behavior: https://www.fvw.de/reisevertrieb/news/amadeus-studie-zu-digitalverhalten-handys-floppen-hierzulande-als-reise-inspiration-212304
- According to the survey, only 14 percent of consumers in Germany use a cell phone to find inspiration for their next trip.
- 12 percent use a tablet.
- Stationary PCs or laptops are far ahead of the rest: 73 percent of those interested in travel use such a device.
- All in all, the picture for Germany is quite clear: The consumer in this country is comparatively reluctant to use new technical possibilities in terms of travel inspiration and travel booking.
- who inspires germans to visit a destination they have never been to before?
- By far the most common answer (45 percent) is Friends and relatives.
- Television programs came second (33 percent)
- printed travel magazines third (24 percent)
- travel blogs and websites fourth (23 percent)
- Influencer posts in social media came in last place (11 percent)
- The study also shows that German consumers are already demanding when it comes to using digital channels. More than a third (38 percent) would like to see more personalized websites. In return, around half of those who would like this to happen (49 percent) would also be prepared to provide more personal data.
- Overall, however, it is neither usability nor personalization that is decisive for consumers to use an online portal. Rather, the all-decisive argument is that users are looking for the lowest price. This was the answer of 68 percent of those surveyed. The second reason (32 percent) follows at some distance: users are looking for a wide range of products from different service providers. Only 14 percent of those surveyed said that they visit online portals for inspiration.
- Customers’ desire to travel remains unbroken, study by FUR: https://www.fvw.de/reisevertrieb/datenanalyse/reiseanalyse-september-umfrage-macht-hoffnung-212547
- When it comes to the three most important prerequisites for travel, Corona has obviously changed very little for customers.
- The question of whether they had enough money (yes, 58 percent), time (66 percent) and desire (53 percent) for a vacation trip was answered by almost as many people in September as in November 2019, explained Ulf Sonntag, project manager of the travel analysis of the FUR.
- With the preferences it becomes clear: “People would like to travel as usual, preferably to familiar regions”. There is a slight tendency to travel with their own vehicle and a somewhat greater interest in recreation, nature and city trips. “What we didn’t notice was that destinations with poor corona performance were being penalized,” said the project manager.