Please note: the following information is a short compilation from the most important German-speaking Trade Media.
Short Overview – German-speaking Markets
- Since November 2nd Germany is in “Lockdown Light”
Short Overview situation in Germany
⇒ After the COVID-19 numbers are increasing in the last weeks some new measures and rules have been implemented.
- travel to risk areas and countries should be avoided
- cinemas, theatres, opera houses are closed
- events are not permitted
- club and group sports are prohibited, gyms are closed (individual sport is allowed)
- restaurants and bars are closed
- all kind of retails stores are open
- there is a ban on accommodation within Germany
- Schools have opened with regular classes after the summer holidays however some states already introduced the compulsory use of masks
Current relevant topics within the tourism industry
- Corona does not exempt from cancellation costs. Customers who cancel a trip in advance because they assume that it will not take place due to the Corona pandemic will have to pay the contractually applicable cancellation fees, the Munich District Court decided. It is irrelevant whether the trip takes place at the end or not. (Reise vor9)
- TUI apparently needs further state aid. The tourism group is again in talks with the German government about a state loan from the WSF stabilization fund, the news agencies DPA and Reuters reported. This would be the third time that the TUI Group has called for help. The federal government has already made three billion euros available. Now another 1.5 to 1.8 billion euros are being negotiated. (TRVL Counter)
- Ski resorts start later in the season because of Corona. Ischgl is not planning to open until 17 December, St. Anton am Arlberg is aiming for 4 December. The glacier ski areas also had to close again, including Stubai, Hintertux and Sölden. Not only Austria is postponing the opening, but winter sports will also be possible in Italy from the end of November at the earliest. In Germany it could start on the Zugspitze or the Feldberg in the Black Forest from December. (TRVL Counter)
Current relevant topics within the aviation industry
- Etihad prepares for permanent shrinking cure
- Lufthansa cancels the free snack in Economy Class. Since May last year, Lufthansa has been testing an economy light fare with its subsidiary Swiss with hand baggage only and without free meals. This is now to be implemented at the core brand and at Austrian Airlines. From spring onwards, the free snack will no longer be available in Economy on short and medium-haul flights. (Reise vor9)
Current relevant studys
- Mood in travel agencies remains not good, study by Dr. Fried & Partner (https://www.reisevor9.de/inside/stimmung-im-reisevertrieb-bleibt-mies ):
- The current situation is assessed even more negatively than in the previous month and is again at a similarly low level as in the first lockdown
- 92 percent of the participating travel agencies anticipate a decline in demand for travel services compared to the previous year
- Expectations for the next months:
- 5 percent of respondents agree that demand is increasing
- 4 percent expect demand to remain constant
- 87 percent assume that the earnings situation will deteriorate
- Travelers are becoming more cautious and want more security, study by Booking.com in 28 countries (https://www.reisevor9.de/marketing/reisende-werden-vorsichtiger-und-wollen-mehr-sicherheit):
- 56 percent of travelers will be more cautious, but still not be deterred from traveling
- Travelers increasingly expect more value for their money and want visibility into cancellation policies, payments and refunds, and more flexibility
- Health, hygiene, cleanliness and safety measures will play a more important role in future when booking accommodation.
- Trend towards alternative accommodation strengthened: 23 percent of travelers would rather not stay in a hotel. At the same time, 18 percent avoid vacation homes or apartments.