Karin Luize de Carvalho

Karin Luize de Carvalho is a visionary strategist and international branding expert with over 27 years of experience in multi-channel communication, brand strategy, public relations and destination marketing. As co-founder and managing partner of Fame Creative Lab, she has built an internationally renowned boutique agency that specializes in highly effective marketing, PR, sales and event strategies for the luxury, travel and lifestyle industries.

Her career began at Walt Disney World Co., followed by leading positions in well-known organizations, including as CEO of Embratur (Brazilian Tourism Board) for Germany, Benelux, the Nordic countries and Russia. She has led strategic campaigns for global market leaders such as LATAM Airlines, Brazilian Luxury Travel Association, Aruba, Wines of Brasil, Consorzio di Tutela dei Vini d'Abruzzo, Burgenland, South Korea Tourism and Chic Outlets and has successfully positioned brands on international markets.

As a recognized industry leader, she is actively involved in key international associations and helps shape the future of tourism, wine and luxury marketing:

• Board member, Corps Touristique Germany — promoting strategic initiatives to strengthen cooperation and innovation in European tourism.

• Vice President, Caribbean Working Group — Development of tourism campaigns and cultural exchange programs between Germany and the Caribbean.

• CEO, #winelover Association — leading the world's largest digital wine community, promoting networking among wine lovers, professionals and experts.

Karin is known for her precise strategic vision, her exceptional storytelling expertise and her deep market knowledge. With her ability to identify industry trends early on and develop innovative brand strategies, she is a sought-after consultant for companies that want to differentiate themselves and generate sustainable growth. Her work combines creative excellence with data-based analyses to form strong, internationally competitive brands.

As a passionate wine ambassador, thought leader and frequent traveler, Karin has visited over 40 countries, shaped international brand strategies and established groundbreaking marketing approaches in the luxury, travel and lifestyle industries.

She is fluent in Portuguese, English, German, Spanish, French, Italian and Dutch.